Timefreeze
Launch: 2011
Client: Eugin
This website was the result of a pleasant collaboration between the client, a SEO specialist and me. The goal was to introduce the possibility of egg cell freezing, to become a reference in European countries, and to position the brand. Being a woman, this job was made for me, as I was my own target.
Having learned about egg cell donation when I created Eugin’s website, Eudona, I dove straight into the work. I did, however, learn about the process, health conditions and all other relevant information that was required to inform future clients. Key points in the project were: a correct and friendly user approach delivered in organised and attractive content. Excellent readability is especially important due to the amount of information and its technical character which generally makes text harder to understand.
Regarding the visual aspect, I compared several websites on the subject of reference clinics. In general, a somewhat medical look is applied. I preferred a more human look and feel. Admittedly, it is a considerable amount of dense medical information to weed through upon which a serious process follows, so the first introduction better not be intimidating!
Part of the project included the development of several landing pages which are focussed on a specific type of user. Together with the SEO specialist, I designed different versions to measure with whom better conversions were attained.
In addition to the website, I designed an information leaflet in pdf with extended information which can be requested by filling in the website’s form. Again, it was priority to create a friendly and typographical balanced design assuring comfortable reading which helps the reader to better understand the information.
Beyond the website, I designed the Timefreeze logo.
‘Esther clearly understood our needs, and quickly responded with different alternatives to decide from. Workflow was smooth and efficient, and the timing was correctly set and implemented. A pleasure to work with.’– Sergio Calatayud, Eugin
Tasks within the project
- Inventory of the material
- Benchmark
- Information architecture: classification of the content and wireframes design
- Graphic user interface design
- Photographic direction
- Graphic design e-documents
- SEO optimised HTML/CSS according to W3C web standards
- Web accessibility
Portfolio / Web design
About MissPixel
Global entrepreneur
Based in Barcelona and working in the cloud, I love international flavoured collaborations. I’m fluent in English, Spanish, Dutch, German and French, like to travel and am curious about different cultures. Your project can be discussed in your office enjoying a cup of tea or we can set up a Skype call. There's always a way to communicate!
Skills
In 1998, I earned my bachelors in graphic design in Breda, The Netherlands. Just as the internet bubble formed, I moved to Spain and eagerly studied web design and interfaces on my own. Now, I combine design with teaching, as I love to share my knowledge with students and clients alike. A full work history can be found at MissPixel’s Linkedin profile.
Balance
The joy of work is in the balance: organising and taking care of customers in the user experience field, mathematical challenges in HTML coding and composing bright colourful palettes on screen and paper.
These three perspectives harmoniously come together into one goal: making people happy with useful and beautiful designs. Boy, do I love my job!